Instagram guides for photographers

What actually happens to a photograph when it goes onto Instagram - which shapes survive the feed, what the profile grid does afterwards, and what the upload costs you. Written for people who care about the frame they shot.

Everything here is checked against Instagram’s current behavior rather than copied from older guides, several of which are now wrong in specific, testable ways.

7rats puts any photo on an Instagram-ready canvas with a clean border, so the feed shows the frame you shot instead of a crop of it. It runs entirely on your iPhone or iPad - no accounts, no uploads - and it is free to use. See how it works.